Jerry's Ford

Ford has posted incredible sales numbers for 2009 and 2010. Using social media to engage in an open dialogue with customers via websites like Twitter and Facebook, is key in today's marketing world. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field. And this is why the American auto maker has been so successful.

Ford's chief marketing executive, James…